A presidential campaign full of doubts and with social networks as protagonists

I will not be a candidate for anything, neither for president, nor for senator, my name will not be on any ballot”, expressed Cristina Fernández de Kirchner at the beginning of December, through a live on her social networks after having been sentenced to six years in prison and disqualified for life from holding public office.

A hasty decision that found locals and strangers: the current vice president of the Nation had to get off in the middle of the “operative outcry” that had begun to take shape to propose her as the main candidate for president. With Cristina off the field, How will the ruling party be competitive in this presidential election? A question that has more doubts than certainties. The only certain thing is that the Frente de Todos does not have a national level a candidate with a wealth of own votes similar to the one the former president currently has.

Some trust the strategy of Cristina giving a “blessing” to a leader, accompanying him throughout the campaign and asking his followers to vote for him. Why would voters re-elect a “fingered” candidate if once he comes to power he doesn’t achieve the expected results or make the decisions they thought he was going to make? The vice president already made this move in 2019. Although she presented herself as the running mate, she chose Alberto Fernández as the main candidate on the list, a decision that was enough for her to win the election in the first round, but, when they reached the government, the inmates began with the current president. Even, From Kirchnerism they do not hide their discomfort with some measures and even talk about being “disappointed” with the management that the head of state has been carrying out. Therefore, it is unlikely that this strategy will be successful in the next comics.

Assumption of Alberto Fernández and Cristina Fernández de Kirchner on December 10, 2019.

Another fact to consider is that on more than one occasion the former president has been heard speaking about her 12 and a half years in office. A resource to which she appeals in each act that she leads. This discursive strategy has a good arrival within its hard core of voters, but it leaves out the electorate furthest from politics and, above all things, the young, a key sector to win the next election. The new voters did not fully experience the twelve years of the Kirchner government and the vast majority remember the government of Mauricio Macri as a failure. This is the main reason why leaders like Javier Milei, who presents himself to society as “the new politics”, is widely accepted in this sector. Against this, One of the great challenges that Peronism has is to “make young people fall in love again”. For that, they have to abandon the practices of the “old politics” and stop talking to them about the achievements of a past of which they have no recollection.

Without dialogue, Alberto Fernández and Cristina Kirchner agreed on the agenda of the extraordinary ones through intermediaries

Adolescents do not read paper newspapers, do not listen to the radio or watch television. One of the best ways to grab their attention is social media. Today you cannot think of an electoral campaign without taking into account the new technologies when communicating. And within social networks, TikTok is the one that concentrates a large number of young people: It is based on short videos where humor, creativity and dynamism are mixed. It is no coincidence that the governor of the province of Buenos Aires, Axel Kicillof, decided to open an account less than a month ago. Within this social network, Horacio Rodríguez Larreta and Patricia Bullrich have an advantage because they have been using it for a long time and are well positioned.

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Horacio Rodríguez Larreta and Patricia Bullrich, the presidential candidates who best manage TikTok.

While in the opposition the focus is on resolving the internal and see how many will finally be the pre-candidates who will compete, In the Frente de Todos, the focus is on what Cristina’s decision will be ahead of the next elections. If you confirm your “resignation”, will you bless any candidate or will you remain on the sidelines of the electoral contest and be just a spectator?

The passing of the days will be responsible for answering these questions. The only certainty that exists is that the campaign has already begun and we are headed for one of the closest and most exciting presidential elections in recent years..

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