“Act of greatness”: how Macri’s announcement impacted social networks

the video of Mauricio Macri announcing that will not be a candidate in the next electionsthe participation of more than 80,000 people that – with a predominance of positive mentions towards the former president – expressed his opinion through social networks about the “new” electoral scenario.

The positive sentiment towards Macri was due in large part to the greater participation of his followers in the conversation. It is that, although he was mentioned by many of his detractors, it was his followers who tried to link his decision with a “act of greatness”, which by the way has nothing of greatness. In the first place, because as Macri declares in his video, the country has to more than half of poor Argentines, the devastated economy and installed drug trafficking (among other things). That is only a madman would think of taking care of all that. second because in the polls Macri is the second favorite within Together for Change, behind Patricia Bullrich.

MACRI ANNOUNCEMENT - IMPACT ON PUBLIC OPINION 20230327

But beyond Macri – now outside – what was interesting on social networks were the demonstrations of his followers regarding the new electoral scenario that is coming. The most present in the conversation were the declarations of intention to vote on Twitter that were registered spontaneously and also in response to questions such as “Now that Macri got off, who are you going to vote for?” carried out by accounts that concentrate thousands of followers, among which the one of Viviana Canosa and “The peeling of A24” -the latter declared a parody but which concentrates 28,000 users).

MACRI ANNOUNCEMENT - IMPACT ON PUBLIC OPINION 20230327

Macri got off: he will not be a candidate for president and asked to “enlarge” Together for Change

MACRI ANNOUNCEMENT - IMPACT ON PUBLIC OPINION 20230327

Both in spontaneous statements and in responses to Twitter questions and polls, Patricia Bullrich was the favorite in voting intention, above Horacio Rodríguez Larreta, Gerardo Morales and María Eugenia Vidal (the latter registered a low level of support).

MACRI ANNOUNCEMENT - IMPACT ON PUBLIC OPINION 20230327

Another curiosity was the protagonism that javier milei (more than 30,000 mentions) that also statements of support emerged from many Juntos followers who felt “orphaned” from the decline of Macri; a decision that provides certainty in the opposition and also in society, but to be considered an act of greatness, the former president must first avoid urging one of the pre-candidates as he did in 2015, when he called Larreta his favorite in the internal with Gabriela Michetti for the City Government Headquarters.

* Consultant. Director of Political Networks.

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