The president of the Argentine Association of Theater Entrepreneurs (Adet), Carlos Rottemberg, ruled on the 2023 summer season in Mar del Plata, “the show capital”. He anticipated that up to now the hearing prior to the coronavirus pandemic could be recovered, which meant a drastic stoppage in the sector.
“The Season of Mar del Plata 2023 manages to recover his pre-pandemic audience, after two summers limited by the health factor. Let us remember that the 2021 season ended before it began, and the best expectations for 2022 were cut short in January due to the strong appearance of the Ómicron variant, which even forced the suspension of functions, ”he pointed out.
Through a short article on the page’s blog multitheaterRottemberg was optimistic regarding the recovery of artistic activity during the summer season, which registers a “high attendance at the theater and live music”. “This season must be compared with that of 2020, which was 18% better in number of public than that of 2019. The first week of January shows a parity in audience with that of 2020″the theatrical producer stands out.
However, it should be noted that “a fortnight will be lost this season”, in reference to the attention that the FIFA World Year received in December, the calendar of the End of festivities and a change in the carnival holiday.
Summer 2023: all the theatrical offer for these holidays
The complete column of Carlos Rottemberg
The Mar del Plata 2023 season manages to recover its pre-pandemic audience, after two summers limited by the health factor. Let us remember that the 2021 season ended before it began, and the best expectations for 2022 were cut short in January due to the strong appearance of the Ómicron variant, which even forced the suspension of functions.
Only February, and the climax of the long Carnival holiday on the 28th, made her “stretch” powerfully until the end of the month. That is why this beginning of the year is giving continuity to what has already been happening since April 2022 in the country and which had, precisely in the record of Holy Week in this city, the advance of what was later established, in relation to the High attendance at the theater and live music.
This season must be compared with that of 2020, which was 18% better in number of public than that of 2019. first week of January shows a parity in audience with that of 2020. However, the projection indicates that it will be closer to that of 2019 due to a key factor: in this season he will miss a fortnight.
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It has already lost a week due to the delay caused by the attention paid to the World Cup and by the fact that the year-end festivities coincide on Saturdays -without performances in the theaters- precisely on the day of greatest attendance. Another week will be less powerful at the end of February, since the long Carnival weekend will be earlier, on Monday the 20th. For this reason, the peak of the 2023 season will end earlier than that extra long weekend.
Another particularity of this theatrical summer will be given by the non-polarization around a specific company. Programming has caused a unusual Casting By The Public, what causes -for good- that more casts enter competition with possibilities to satisfy your needs and expectations.
When the official data arrives, we will see that the same order of the most popular will not be repeated every week, since those who lead in collections do not coincide with those who do so in spectators, given the disparity in ticket prices. More than one company will claim to be the most successful, based on the statistical table that it chooses, which is true in all cases.
In short, as in each new year, a new season is played in the Show Capital. A national trademark of theater city.
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