Welcome to your weekly roundup of the biggest stories from Netflix’s top 10 hourly figures for the week ending January 8, 2023.
Netflix updates its Top 10 Stats page weekly with 40 new figures per hour for the top movies and shows from the past seven days. If you want to easily browse the top 10 hourly data, visit our tool.
Last week Netflix also released their Top 40 list of the entire year, which we’ve rounded up here.
Note: In this report of Netflix hours viewed from January 2, 2023 to January 8, 2023, we will use “Full View Equivalent” or CVE, expressed in millions. That means we divide the hours watched advertised by Netflix by the running time of the movies or series. It allows for better comparisons between movies and series, but it is not an audience metric. It is the minimum number of viewings if they were all complete from the first second to the last of the movie or season.
one. ginny and georgia come back strong
It was up in the air, as the first season returned to the Top 10 worldwide before the release of the second season, but ginny and georgia It probably earned its wings as a bona fide Netflix hit last week with a 19.2 million CVE release in just four days.
That’s the best launch ever for a returning English-language series that premieres on a Thursday.
A quick revamp should be coming very soon, but we’ll be keeping an eye on how the series evolves in the coming weeks.
2. the pale blue eye The 2022 season of Netflix’s prestige movies ends quite well
Directed by Scott Cooper and starring Christian Bale, the pale blue eye launched with nearly 20 million CVEs in its opening weekend, the 25th best launch for an American film opening on a Friday in my data set.
It may seem a bit low, but as a prestige movie with such a dark atmosphere, let’s just let it slide.
3. glass onion loses too much momentum in its third week
After his great second week, glass onion it is now beginning to lose steam in its third week with a 65% drop.
That’s a bigger drop than the gray man, red notice, the Adam Project, Y don’t look up (which all lost between 61 and 63% in their third week).
Crystal Onion: A Knives Out Mystery It’s still on pace to be Netflix’s second-biggest movie of 2022, but it might as well go under. the gray man in the days to come.
4. Two European series failed last week
Two European series launched this week and, to be honest, they flopped.
First, Copenhagen cowboy by author Nicolas Winding Refn, was probably too much to reach a mainstream audience.
Still, the second The lying life of adults, It was an Italian adaptation of a book by Elena Ferrante and all Netflix’s big bet for this beginning of the year. The two failed to break into the ranking this week.
on the bright side, woman of the deadan Austrian acquisition, it had a pretty good launch with 4.4 million CVEs through the first four days, but that shows again that marketing, big names, and promotion will only get you so far on Netflix.
5. Cancellation of internal workexplained by numbers.
The cancellation of Inside Job announced this week is rather puzzling, as the series was first renewed a year ago following the release of the first part of its first season. At the time, the series had a successful launch with 4.7 million CVEs in the first three days.
At the time, the numbers must have been decent enough to warrant a quick Netflix renewal for a second season. But the second part of the first season was released a year later, in November 2022, and it did not do so well.
First, Part 2 didn’t make an overall weekly Top 10; it reached the Top 10 TV in just 11 countries, compared to the 28 countries reached by Part 1.
When we look at the data for tv time (which records the number of members who reported having watched episodes of the series), we can see a pattern. The first ten episodes (also known as Part 1) only lost 12% between the first and last. The next eight episodes (also known as Part 2) only lost 11% between the first and last. The problem here lies in the drop between the tenth and eleventh episode.
If we look at the decay rate between the first and last episodes of the first season, the decay rate is now closer to 50%, which means that half of the people who started the series didn’t return for Part 2.
The Part 1 numbers were good for a revamp, but the Part 2 numbers are not. This atypical release schedule is likely to blame, just like the fact that a renewal was announced after only the first few episodes. Part 2 performed like a true season 2, with a sharp drop in numbers resulting in the cancellation of the renewal made last year. A makeover that probably came too early in the process.
Either way, even if this cancellation can be explained with numbers (or lack thereof), the way it was handled is, again, not talent-friendly, and perpetuates this idea that it cancels everything.